Suggested Interview Intro: The lifting of the CDC mask madate allows for a pop of color in beauty routines. Lips that were hidden are front and center again! So flash that white toothy smile. But some styles and beauty trends have changed during the two years of ‘lips in exile.’ We have invited Natalie Plain, CEO and founder of Billion Dollar Beauty, to tell us what’s new in beauty in this post-mask era. Natalie will offer her best tips on how to reinvent our beauty routine including fun shades on our cheeks and lips.
Q&A:
- What shades of Cheek and Lip color do you see trending?
As we incorporate more color into our beauty routine – I predict the use of pinks and nudes being the go-to shades for most people getting back into color cosmetics.
- How should one choose which lip shades are best for each person?
I like to suggest that you step back into color by mixing and matching shades to find the perfect shade for any given occasion – Work, school, vacation etc.. Don’t be afaraid to mix a red with a nude or a mauve with a pink.
- What are the biggest mistakes people make when choosing to add color to your cheeks, and how do we avoid those mistakes?
I believe blending in blush and highlighter is key to keeping your cheekbones looking natural, while enyoing a bump in your beauty routine. Avoid using a shade that looks clownish and that may highlight any imperfections.
- Talk to us about why adding color is important.
By adding color cosmetics back into our beauty routine we can simply increase our attitude of feeling happy and alive. Color cosmetics are designed to bring joy and enhance a person’s natural beauty. Have fun again!
- Lastly, there are all kinds of issues in the last year that have caused color cosmetics to go by the wayside. How fast do you think we will start seeing more color?
It’s been a tough two years for lips and cheeks, but with Spring here, the weather warming up and fewer masks being worn. I think color is back in a big way – A pop on the lips and cheeks will always be in style.
Natalie Plain is the CEO/Founder of Billion Dollar Beauty, a company she started 18 years ago out of her one-bedroom Los Angeles apartment using credits cards and a whole lot of tenacity. Today BDB is a multi-million-dollar global company that continues to expand and invest in innovation to make its products sustainable, environmentally safe, and cost-friendly. Equally as crucial to Natalie is her time mentoring future entrepreneurs and sharing her journey with other female leaders, encouraging them to continue to dare to achieve. Her company website is at: https://www.billiondollarbeauty.com/
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