|
SILVER LINING IN THE RECESSION: Entrepreneur Points to Savings Hidden in the ‘Cards’ for Consumers (Marc Acker is in EST)
A year and a half after the big market collapse and good economic news is still hard to come by. In fact, most of the radar blips that grip remain on the downside, such as reports like that out of the Associated Press this week that revealed even Wal-Mart, “one of the recession’s biggest beneficiaries,” saw an aftermath sales decline for the first time in Q4 ’09.
But before consumers get too far down, Marc Acker, founder and CEO of ABC Gift Cards, says solutions are out there and popping up every day for those clamoring to save money without sacrificing too much of what they’re used to.
As a guest on your show, Acker can break down the hidden gem of opportunity born out of the near $100 billion industry of gift cards—more specifically, the near $9 billion portion of it that is unwanted gift cards, or cards that, every year, never get spent.
Acker has built an online business that buys these cards at a rate just under the cards’ value from owners who don’t want them, then turns around and sells them at a discount rate to those who do want them. As Acker points out, these consumers save an average of 10 to 15 percent off merchandise and meals at all kinds of name-brand establishments, from Macy’s and Home Depot, to Best Buy and Outback Steakhouse.
“Buying gift cards at a discount is almost like buying cash at a discount,” explains Acker in a recent press release. “Consumers are realizing that it’s now more than just about giving. It's about saving. Customers who purchase gift cards from us and then use them as the method of payment at their favorite merchants are significantly reducing their shopping expenses. It's the new trend on how to fight the rising cost of living.”
For more insight on the real buying power of this option, plus a unique perspective on the current market economy from a businessman who is leveraging it in an innovative way, call Special Guests to schedule an interview with Marc Acker.
THE FOLLOWING ARTICLE MAY BE USEFUL FOR SHOW PREP:
http://www.prweb.com/releases/gift_card/abc_gift/prweb1564624.htm
ABOUT MARC ACKER:
ABC Gift Cards started locally in the New Jersey–New York area in the spring of 2006 when Acker and another entrepreneur realized the growing need for a marketplace where people can buy, sell and trade their gift cards. Now, with a large dedicated staff and many local kiosk locations, ABC Gift Cards, headquartered in East Windsor, New Jersey, is the leading online marketplace offering the largest pool of discounted gift cards to choose from. As part of its success, ABC also maintains the highest standards of security, implemented to identify fraudulent sellers and inaccurate cards.
|
